Trademark Your Business Name

Trademark Your Business Name

Registering a trademark for a business name can help protect your brand and ensure that your competitors don’t use a similar name. State trademark registration is simple, relatively inexpensive, and offers some protection within your state. Federal trademark registration is more complex and costly, but it helps you protect and enforce your trademark nationwide, and provides numerous other benefits including the ability to use the ® symbol and protect your mark in federal court. What Are Trademarks? Trademarks consist of designs, symbols, words or phrases that identify the source of products or services and distinguish them from competitors’ offerings. Business names, logos, and product labels can all be protected by trademark law. Contrary to popular belief, you don't need to register your trademark to obtain trademark protection. Simply using your trademark in commerce provides common law protections. But a common law trademark may only protect you in your immediate locality. State trademark registration can help protect your business name throughout your state. Federal...
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Start your business plan

Start your business plan

1) WRITE IT DOWN It sounds like a no-brainer, but most people don’t do it. Start by simply writing down your strategy, even if you're a team of one. There are several benefits to having a written strategy. It'll help you become more clear on why you do what you do. It'll help you craft your 30-second elevator speech. Most importantly, it will solidify your strategy in your mind and allow you execute it more thoughtfully! 2) MAKE COPY CRYSTAL CLEAR This is where a lot of companies need the most improvement. The average strategy is too vaguely worded: “We will be the best in class…” “Provide superior service…” “To be the [insert favorite business cliché here].” A winning strategy has to be specific. If your strategy is to grow by 25 percent in the next 12 months, detail how you plan to make that happen. What niche and communication channels will you use? Which will you avoid? You need to be able to communicate the what and the...
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My Top Ten Business Tips For Start-Up Companies

My Top Ten Business Tips For Start-Up Companies

1. Start selling your product or service ASAP. Don't wait for the product to be perfect. Don't wait for business cards, design work or website. Nothing matters more than getting the word out. Everything else comes second. 2. Not everyone is your customer. It's important to qualify your potential customers prior to the sale to ensure a great transaction. 3. A closed mouth doesn't get fed. Market your product or service to as many people as you can, all the time. If they don't know who you are, they don't have a chance to use you. 4. Take yourself off jobs as soon as possible. Your time is valuable and you could be spending your time getting the business and protecting the quality rather than doing the work yourself. 5. Know your company inside and out. There's nothing professional about not knowing the answers to questions regarding your business. 6. There is never a PROBLEM. All problems are just obstacles that you have to...
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Side-Hustle Ideas

Side-Hustle Ideas

Are you frequently job-hopping and opting for multiple part-time gigs over full-time careers? This lifestyle definitely involves some financial ebb and flow, but the ability to diversify your life and seek career fulfillment makes it all worthwhile. In addition, starting a side-hustle can be a great way to set aside money for launching your own business. Who knows, your side job may even grow to the point of becoming your full-time career! That said, if you find yourself strapped for cash, there are tons of ways to monetize skills or assets you already have at your disposal. We’ll dive into our top 5 recommended side-hustles to help you figure out the best way to supplement your income! Art or music lessons Teaching art or music lessons is a gratifying and super-flexible way to earn some money on the side. The great thing about this side-hustle is that you don’t really need a studio or dedicated lesson space -- you can host lessons in...
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Deciding to Find a New Job or Start a Business

Deciding to Find a New Job or Start a Business

Are You Bored? Granted, every day can’t be dancing with the stars or hitting a hole in one. Most jobs have their downsides: coordinating schedules, handling email, or keeping demanding people happy. But when the downsides overpower the pleasant parts of a job, you wake up one morning and realize the scales have tipped. You’re bored. Instead, of hating to shut down and go to bed, you dread to get up and go to work. Sure, you may enjoy the people around you, the physical environment, or the culture. But you discover the work no longer intrigues you, fulfills you, or gives you joy. You start to ask yourself questions: Is it too late to make a career change? How important is the money compared to my personal fulfillment? Or maybe even how long until retirement? Do Your Eyes Light Up About Other Projects? You may resign yourself to staying in a job that’s not your “dream job,” but that “makes sense” for the...
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