Choose a Good eBay User ID for Selling

Choose a Good eBay User ID for Selling

The biggest obstacle to becoming successful as an eBay seller is branding. You do have the advantage of operating under the eBay brand, which is substantial — but your ultimate goal should not be to have your customers say, "I bought it off of eBay." Your goal should be to have your customers recognize and appreciate your own brand. When considering eBay username ideas, remember that eBay is just a selling tool, so do not make the mistake of relying too heavily on eBay for driving your sales. Importance of eBay Seller Names You are starting a business of your own — you are not eBay. The most important part of that process is establishing your own brand and your own identity, and so your company name — reflected in your eBay user ID — is going to set the tone for your future success. Choose an Actual Company Name The best eBay sellers do not limit themselves to selling on eBay exclusively. You...
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Operating an LLC Under a Personal Name

Operating an LLC Under a Personal Name

Not everyone wants or needs a catchy business name. Sometimes, your own personal name makes good business sense: Ben & Jerry’s, Bob Evans and Calvin Klein are just a few of the successful companies that operate under a personal name. Limited liability companies can use personal names in a variety of ways: first names, last names, initials plus a last name, or a personal name that’s only part of the business name, such as “Joe’s Bar and Grill.” You can also form an LLC under a different name and use your personal name as your DBA or “doing business as” name. Naming an LLC To form an LLC, you must choose a name that is distinguishable from the names of other business entities in your state. This can pose a problem if you have a common name and want to use it as your LLC name. In most states, you can find out whether other businesses are already using your first or last name by searching business names online at the secretary...
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Choosing a Business Name

Choosing a Business Name

You probably have lots of creative ideas for your business name. You may even have chosen a favorite. But naming your business involves far more than just thinking of a name you like. A good name will reflect your business’s identity and goals. It will help you market yourself. And it won’t get you into legal trouble. Your business name will be with you for a long time, so it’s important to carefully consider your choice before you invest in starting a business entity, setting up a website and creating signs and other promotional materials. Here are some tips to get you started. 1. Follow Your State’s Naming Guidelines If you plan to form a business entity such as a corporation or limited liability company, your state’s laws will restrict you from using a name that another business entity in your state is already using. In some states you also can’t use a name that is deceptively similar to another business entity’s name. If you do set up...
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What the Coronavirus Stimulus Package Means for  Businesses

What the Coronavirus Stimulus Package Means for Businesses

Recognizing the negative economic impact of effectively shutting down a wide swath of industries across the United States to slow the spread of the coronavirus, on March 27, 2020, the Trump administration signed the most substantial stimulus bill in history. The Coronavirus Aid, Relief, and Economic Security (CARES) Act consists of a number of initiatives to help workers and businesses financially survive the rising number of shelter-in-place orders that are in effect. The $2.2 trillion government stimulus package includes payments to adults and their dependents on top of grants and loans available to businesses of all sizes. What the Stimulus Means for Workers In an effort to keep Americans afloat during the pandemic, the CARES Act offers several potential forms of relief. "There are several individual tax provisions included, such as the much talked about stimulus credit payments ($1200/$2400), in addition to a $300 charitable deduction, and relief from 401k withdrawal penalties," says Greg O'Brien, CPA, CTC, president of Greg O'Brien CPA PC. Americans who earned less than...
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Turning Your Startup Ideas Into a Business

Turning Your Startup Ideas Into a Business

Transforming an idea into a fully functioning, revenue-generating business takes some thought and planning. Here are tips to get you started. 1. Know your vision. It's important to do some long-range planning at the start, and understand your vision for the business you hope your idea will eventually grow into. In other words, what does success look like to you? While many people equate money with success, in the long run, success is defined by a lot more than merely financial reward. "Before chasing the money, take a step back and think about how running this business will fit with the rest of your life," advises Dave Labowitz, a four-time, venture-capital-backed startup executive turned business coach. "Is the business fulfilling on an emotional and/or spiritual level? If not, will you get bored over time? Will you have enough time to fill those needs outside of work? What kind of hours and/or travel will the business demand? How will that fit with your familial and social commitments?...
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